Since the launch of its new website, Aqualux has moved from page 10 to the first page when searching for 'shower enclosures' in Google. This leap is without the widely used click per view or sponsorship fees and is based on the popularity of the site and the amount of visits it gets.

The UK's leading manufacturer of bath screens and shower enclosures launched its new website last year to provide customers with extensive technical information and specification information in an easy to navigate format.

The website also offers Aqualux's trade customers a dedicated section where members can log on and find all the latest information on promotional offers such as point-of-sale and display discounts. Users can also search the site by product and collection name, door type, size specification or height. The website also offers technical tables for architects, builders and installers to allow simple specification.

Aqualux has also catered for the consumer with a stockist postcode search, Q&A section of frequently asked questions and a brochure request page.